Danish technology company ZeroNorth and Singapore-based Alpha Ori Technologies have officially joined forces, creating a leading maritime technology player focused on accelerating green global trade and achieving zero-emission shipping. The combined entity, operating under the name ZeroNorth, received all necessary regulatory approvals on February 21, 2024, marking the official start of their integrated operations.

This merger represents a significant step forward in the maritime industry's digital transformation, fostering the creation of a powerful force in maritime optimization. By combining their expertise and resources, ZeroNorth aims to significantly enhance its "data flywheel," a system that collects and analyzes maritime data to generate increasingly sophisticated solutions and optimization recommendations over time. This enhanced data-driven approach is expected to empower stakeholders across the entire maritime value chain with improved decision-making capabilities.

One of the key drivers behind the merger is the shared commitment of both companies to fostering a greener global trade ecosystem. ZeroNorth believes that the combined entity's data-driven solutions will play a crucial role in optimizing fuel efficiency and reducing greenhouse gas emissions from the shipping industry, a significant contributor to global carbon emissions.

"This milestone further powers up shipping's digital transformation, and creates a leading maritime optimisation company," stated Øyvind Lundestad, CEO of ZeroNorth. "It powers up ZeroNorth's ambition to bring about a greener global trade ecosystem by speeding up the company's data flywheel, meaning that stronger solutions and optimisation recommendations are made over time."

Bala Sankaran, Co-CEO of Alpha Ori Technologies, echoed this sentiment, highlighting the positive impact the merger will have on the industry and the environment. "I'm proud to have founded a company that delivers value to our customers and brings technology and data to the forefront in making global trade green," he said. "I celebrate the new ZeroNorth and its potential to accelerate the green transition for our customers, the industry, and the planet."

The newly formed ZeroNorth is expected to leverage its combined expertise and resources to offer a wider range of solutions and services to the maritime industry. This includes voyage optimization, weather routing, and emissions reduction strategies, all designed to improve operational efficiency and environmental sustainability. With the increasing pressure to decarbonize the shipping industry, ZeroNorth's data-driven approach and commitment to green solutions position the company as a key player in shaping the future of maritime transportation.